Iams

Iams is a brand of pet food that is manufactured by Mars, Incorporated. The brand offers a variety of products for both dogs and cats, including dry food, wet food, and treats. Iams is known for its focus on providing high-quality nutrition tailored to the specific needs of pets at different life stages.

History

Iams was founded in 1946 by Paul Iams, a self-taught animal nutritionist. The company initially focused on developing high-protein pet foods, which was a novel concept at the time. In 1999, Iams was acquired by Procter & Gamble, and in 2014, it was sold to Mars, Incorporated.

Products

Iams offers a wide range of pet food products, including:

• Dry Food: Iams dry food is available for both dogs and cats, with formulations for different life stages such as puppy, adult, and senior.
• Wet Food: The brand also offers wet food options, which are often preferred by pets with specific dietary needs or preferences.
• Treats: Iams provides a variety of treats designed to complement their main food products.

Nutritional Philosophy

Iams emphasizes the importance of high-quality ingredients and balanced nutrition. The brand's products often include high levels of protein, fiber, and essential vitamins and minerals. Iams also offers specialized formulas for pets with specific health concerns, such as weight management, digestive health, and skin and coat care.

Research and Development

Iams invests heavily in research and development to ensure that their products meet the highest standards of pet nutrition. The company collaborates with veterinarians, nutritionists, and scientists to develop and test their formulas.

Controversies

Over the years, Iams has faced several controversies, including recalls due to contamination and criticism over animal testing practices. The company has taken steps to address these issues and improve their quality control measures.

See Also

• Pet food
• Mars, Incorporated
• Procter & Gamble
• Animal nutrition
• Dog food
• Cat food