Laura Mercier Cosmetics

Laura Mercier Cosmetics

Company type	Subsidiary
Industry	Cosmetics
Founded	1996
Founder	Laura Mercier
Area served	Worldwide
Products	Skincare, Makeup, Fragrance
Parent	Shiseido

Laura Mercier Cosmetics is a cosmetics and skincare brand founded by makeup artist Laura Mercier in 1996. The brand is known for its high-quality products and has gained a significant following among both professional makeup artists and consumers.

History

Laura Mercier, a French makeup artist, launched her eponymous brand in 1996. The brand quickly gained popularity for its innovative products and focus on creating a "flawless face." Laura Mercier Cosmetics is now a subsidiary of the Japanese company Shiseido, which acquired the brand in 2016.

Products

Laura Mercier Cosmetics offers a wide range of products, including:

• Foundations
• Concealers
• Primers
• Powders
• Blushes
• Eyeshadows
• Mascara
• Lipsticks
• Skincare products
• Fragrances

The brand is particularly well-known for its "Flawless Face" collection, which includes the iconic Translucent Loose Setting Powder and the Tinted Moisturizer.

Philosophy

The philosophy of Laura Mercier Cosmetics revolves around enhancing natural beauty and creating a flawless complexion. The brand emphasizes the importance of skincare as the foundation for makeup and offers a range of products designed to prepare the skin for makeup application.

Awards and Recognition

Laura Mercier Cosmetics has received numerous awards and accolades over the years. The brand's products are frequently featured in beauty magazines and have won several industry awards for their quality and innovation.

See also

• Shiseido
• Cosmetics
• Skincare
• Makeup artist