Missha

Missha
Company type	Private
Industry	Cosmetics
Founded	2000
Area served	Worldwide
Products	Skincare, Makeup, Fragrance, Body care
Parent	Able C&C Co., Ltd.

Missha is a South Korean cosmetics brand that was established in 2000. It is owned by Able C&C Co., Ltd. Missha is known for offering a wide range of skincare, makeup, fragrance, and body care products. The brand has gained popularity for its high-quality products at affordable prices.

History[edit | edit source]

Missha was founded in 2000 and quickly became a popular brand in South Korea. The company initially started as an online retailer but soon expanded to physical stores due to increasing demand. Missha's success can be attributed to its focus on research and development, ensuring that its products meet the needs of various skin types and concerns.

Products[edit | edit source]

Missha offers a diverse range of products, including:

Skincare: Missha's skincare line includes cleansers, toners, serums, moisturizers, and masks. Some of their popular products are the Time Revolution First Treatment Essence and the Super Aqua Cell Renew Snail Cream.
Makeup: The brand's makeup range features foundations, BB creams, lipsticks, eyeshadows, and more. The M Perfect Cover BB Cream is one of their best-selling items.
Fragrance: Missha also offers a selection of perfumes and body mists.
Body care: Their body care products include lotions, body washes, and scrubs.

Global Presence[edit | edit source]

Missha has expanded its presence globally, with stores in various countries, including the United States, Canada, Japan, China, and many others. The brand's international success is due to its ability to cater to different markets and provide products that suit various skin types and preferences.

Marketing and Brand Image[edit | edit source]

Missha is known for its innovative marketing strategies, including collaborations with popular celebrities and influencers. The brand emphasizes the use of high-quality ingredients and advanced technology in its products, which has helped it build a loyal customer base.

References[edit | edit source]

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