Odwalla

File:Odwalla's response to an E.coli poisoning

Odwalla Inc.

Company type	Subsidiary
Industry	Beverage
Founded	1980
Founders	Greg Steltenpohl, Gerry Percy, Bonnie Bassett
Products	Fruit juice, Smoothie, Food bar
Parent	The Coca-Cola Company

Odwalla Inc. is an American food and beverage company that sells fruit juice, smoothies, and food bars. The company was founded in 1980 by Greg Steltenpohl, Gerry Percy, and Bonnie Bassett in Santa Cruz, California. Odwalla's headquarters are located in Half Moon Bay, California.

History

Odwalla was established in 1980 with the mission of providing fresh, high-quality fruit juices. The company initially sold its products from a Volkswagen van to local stores. Over time, Odwalla expanded its product line to include smoothies and food bars.

In 1996, Odwalla faced a significant challenge when an outbreak of E. coli O157:H7 was linked to its unpasteurized apple juice, resulting in a recall and a shift to pasteurization for its juice products. Despite this setback, the company continued to grow and innovate.

In 2001, Odwalla was acquired by The Coca-Cola Company, which helped to expand its distribution network and product offerings.

Products

Odwalla offers a variety of beverages and food bars, including:

• Fruit juices
• Smoothies
• Food bars

The company's products are known for their focus on natural ingredients and nutritional benefits.

Environmental Initiatives

Odwalla has been involved in several environmental initiatives, including efforts to reduce its carbon footprint and promote sustainable agriculture. The company has also supported various community programs and health initiatives.

See also

• The Coca-Cola Company
• Fruit juice
• Smoothie
• Food bar