Red Bull GmbH

Red Bull Headquarters

Red Bull GmbH is an Austrian company known for its production of the energy drink Red Bull. The company was founded in 1984 by Dietrich Mateschitz and Chaleo Yoovidhya. Red Bull GmbH is headquartered in Fuschl am See, Austria.

History[edit | edit source]

Red Bull GmbH was established in 1984 after Dietrich Mateschitz discovered a Thai energy drink called Krating Daeng, which was created by Chaleo Yoovidhya. Mateschitz adapted the formula to suit Western tastes and, together with Yoovidhya, founded Red Bull GmbH. The product was first launched in Austria in 1987.

Products[edit | edit source]

The primary product of Red Bull GmbH is the Red Bull energy drink. Over the years, the company has expanded its product line to include various flavors and editions, such as Red Bull Sugarfree, Red Bull Zero, and Red Bull Editions, which come in different flavors like cranberry, blueberry, and tropical.

Marketing and Sponsorship[edit | edit source]

Red Bull GmbH is renowned for its innovative and aggressive marketing strategies. The company sponsors a wide range of sports and events, particularly in extreme sports and motorsports. Some of the notable sponsorships include:

Red Bull Racing - A Formula One team.
Red Bull Air Race World Championship - An international series of air races.
Red Bull Crashed Ice - An extreme downhill ice cross event.

Sports Teams and Events[edit | edit source]

Red Bull GmbH owns and sponsors several sports teams and events across various disciplines. Some of the prominent teams include:

RB Leipzig - A professional football club in Germany.
New York Red Bulls - A professional soccer team in the United States.
Red Bull Salzburg - A professional football club in Austria.

The company also organizes and sponsors events such as the Red Bull Music Academy, Red Bull BC One (a breakdancing competition), and the Red Bull Cliff Diving World Series.

Corporate Structure[edit | edit source]

Red Bull GmbH is a privately held company. Dietrich Mateschitz and the Yoovidhya family each hold a 49% stake in the company, with the remaining 2% held by Chaleo Yoovidhya's son, Chalerm Yoovidhya.

Environmental and Social Responsibility[edit | edit source]

Red Bull GmbH has undertaken various initiatives to promote environmental sustainability and social responsibility. The company has implemented measures to reduce its carbon footprint, such as optimizing its logistics and using recyclable materials in its packaging.