Taco Bell
| 150px | |
| Company type | Subsidiary |
|---|---|
| Industry | Fast food |
| Founded | March 21, 1962 |
| Founder | Glen Bell |
Number of locations | 7,072 (2021) |
Area served | Worldwide |
Key people | Mark King (CEO) |
| Products | Tacos, burritos, quesadillas, nachos, novelty and specialty items |
| Parent | Yum! Brands |
| Website | tacobell |
Taco Bell is an American-based chain of fast food restaurants originating in Irvine, California. The company was founded by Glen Bell on March 21, 1962. Taco Bell is a subsidiary of Yum! Brands, Inc.
History[edit | edit source]
Taco Bell was founded by Glen Bell, who first opened a hot dog stand called Bell's Drive-In in San Bernardino, California in 1948. In 1951, he opened a second stand, which he named Taco-Tia, where he began selling tacos. The first official Taco Bell restaurant opened in Downey, California, in 1962.
In 1978, Glen Bell sold Taco Bell to PepsiCo, which later spun off its restaurant division as Tricon Global Restaurants, now known as Yum! Brands.
Menu[edit | edit source]
Taco Bell's menu includes a variety of Mexican-inspired foods, including tacos, burritos, quesadillas, nachos, and other specialty items. The company is known for its innovative and often unconventional menu items, such as the Doritos Locos Tacos and the Crunchwrap Supreme.
International Presence[edit | edit source]
Taco Bell has expanded internationally, with locations in countries such as Canada, Australia, India, and the United Kingdom. The brand adapts its menu to cater to local tastes and preferences in different regions.
Marketing[edit | edit source]
Taco Bell is known for its distinctive and often humorous marketing campaigns. The company has used various slogans over the years, including "Think Outside the Bun" and "Live Más." Taco Bell has also engaged in numerous promotional partnerships and limited-time offers to attract customers.
Controversies[edit | edit source]
Taco Bell has faced several controversies over the years, including issues related to food quality and labor practices. The company has worked to address these concerns through various initiatives and improvements in its operations.
See also[edit | edit source]
References[edit | edit source]
External links[edit | edit source]
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