The image is placed in the infobox at the top of the article discussing Blue Cross and Blue Shield of Kansas City, a subject of public interest. The significance of the logo is to help the reader identify the organization, assure the readers that they have reached the right article, and illustrate the organization's intended branding message in a way that words alone could not convey.
This was provided to me, a consultant for Blue Cross and Blue Shield of Kansas City, for the express purpose of inclusion in the Blue Cross and Blue Shield of Kansas City Wikipedia article.
Use of the logo here does not imply endorsement of the organization by Wikipedia or the Wikimedia Foundation, nor vice versa.
Fair use//en.wikipedia.org/wiki/File:Blue_Cross_and_Blue_Shield_of_Kansas_City_logo.jpg
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Fair use
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