File:Haldol advertisement from 1974 Archives of General Psychiatry.jpg
Haldol_advertisement_from_1974_Archives_of_General_Psychiatry.jpg (359 × 277 pixels, file size: 22 KB, MIME type: image/jpeg)
Summary
| Description | A 1974 ad for the drug Haldol published in the medical journal Archives of General Psychiatry. The image depicts an angry African American in a burning cityscape in a threatening posture, alongside the text 'Cooperation often begins with Haldol.' The association of schizophrenia with anger and blackness was a result of cultural unease with the violence and protests of the 1960s. |
|---|---|
| Author or copyright owner |
McNeil Laboratories (developer of drug; paid for the advertisement) |
| Source (WP:NFCC#4) | http://michigantoday.umich.edu/2010/06/story.php?id=7776 |
| Date of publication | 1974 |
| Use in article (WP:NFCC#7) | The Protest Psychosis: How Schizophrenia Became a Black Disease |
| Purpose of use in article (WP:NFCC#8) | To show that the makers of the drug marketed it by associating violent schizophrenia with racial unrest. |
| Not replaceable with free media because (WP:NFCC#1) |
n.a. |
| Not replaceable with textual coverage because (WP:NFCC#1) |
The image was meant to strike the viewer viscerally (Watch out! Dangerous Angry Rioting Mentally-ill Black Man!) and its representation of African-American is both deniable and unmistakable. |
| Minimal use (WP:NFCC#3) | poor resolution--most text is illegible.
will be used only the article page of the book by the doctor who got the image credit from the UMich webpage, which is the websource for the uploaded image. |
| Respect for commercial opportunities (WP:NFCC#2) |
n.a. |
| Fair useFair use of copyrighted material in the context of The Protest Psychosis: How Schizophrenia Became a Black Disease//en.wikipedia.org/wiki/File:Haldol_advertisement_from_1974_Archives_of_General_Psychiatry.jpgtrue | |
Licensing
 | This image is a scan of a newspaper page or article, and the copyright for it is most likely held by either the publisher of the newspaper or the individual contributors who worked on the articles or images depicted. It is believed that the use of low-resolution images of newspaper pages
qualifies as fair use under the copyright law of the United States. Any other uses of this image, on Wikipedia or elsewhere, may be copyright infringement. See Wikipedia:Non-free content for more information. Note: If the image depicts a person or persons on the cover, it is not acceptable to use the image in the article of the person or persons depicted on the cover, unless used to directly illustrate a point about the publication of the image. Use of the image merely to depict a person or persons in the image will be removed. |
File history
Click on a date/time to view the file as it appeared at that time.
| Date/Time | Thumbnail | Dimensions | User | Comment | |
|---|---|---|---|---|---|
| current | 22:03, 30 July 2018 | | 359 × 277 (22 KB) | DatBot | Reduce size of non-free image (BOT - disable) |
File usage
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