To serve as a primary means of visual identification in the article dedicated to the entity in question.
Not replaceable with free media because (WP:NFCC#1)
No free equivalent is available. Because it is packaging artwork there is no free equivalent. Any substitute that is not a derivative work would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary. No free or public domain images of this product exist in the world.
The image is used to visually identify the product cover for Jiffy mix, used for purposes of illustration in an educational article about the entity represented by the image. This is a small-sized, low-resolution image.
This non-free content is not used in a manner that is likely to replace the original market role of the original copyrighted media. The image does not limit Chelsea Milling Company or its affiliates' ability to use the product cover for promotion of their products and is used solely as an educational tool.
Fair useFair use of copyrighted material in the context of Jiffy mix//en.wikipedia.org/wiki/File:Jiffy_Mix_date_unknown.jpgtrue
Licensing
This image by Andrew Filer is a derivative work of separately copyrighted work. It is, therefore, treated on Wikipedia as non-free and each use within an article must satisfy the non-free content criteria. Re-users of this content, in addition to needing a fair use or similar legal claim to use the depiction of the copyrighted work, must also respect the rights of the derivative author by complying with the following terms:
This work is licensed under the Creative CommonsAttribution-ShareAlike 2.0 License. https://creativecommons.org/licenses/by-sa/2.0/CC-BY-SA-2.0Creative Commons Attribution-ShareAlike 2.0truetrue
If this image is of an artwork on display in a public location in a jurisdiction that permits freedom of panorama (such as the UK), then please remove {{Photo of art}} tag, placing the photographer's 'free' license in this section of the media description page
The original work shown is under the following license:
This image is of a brandedproduct cover, and the copyright for it is most likely held by either the company responsible for marketing the product in question or the manufacturer which produced either the cover or product itself. It is believed that the use of low-resolution images of branded product covers
To illustrate the product or brand in question,
Where no free equivalent is available or could be created that would adequately give the same information,