to serve as the primary means of visual identification at the top of the article dedicated to the entity in question.
Not replaceable with free media because (WP:NFCC#1)
Because it is a non-free logo, there is almost certainly no free representation. Any substitute that is not a derivative work would fail to convey the meaning intended, would tarnish or misrepresent its image, or would fail its purpose of identification or commentary.
It is believed that this logo will not impede the copyright owners ability to profit and is used for critical commentary only, the copyright holder is the Melbourne Football Club.
Fair useFair use of copyrighted material in the context of Melbourne Football Club//en.wikipedia.org/wiki/File:Melbournefc.svgtrue
Use of the logo here does not imply endorsement of the organization by Wikipedia or the Wikimedia Foundation, nor vice versa.
Fair use//en.wikipedia.org/wiki/File:Melbournefc.svg