This is a copyrighted image that has been released by a company or organization to promote their work or product in the media, such as advertising material or a promotional photo in a press kit.
The copyright for it is most likely owned by the company who created the promotional item or the artist who produced the item in question; you must provide evidence of such ownership. Lack of such evidence is grounds for deletion.
It is believed that the use of some images of promotional material to illustrate:
the person(s), product, event, or subject in question;
where the image is unrepeatable, i.e. a free image could not be created to replace it;
Additionally, the copyright holder may have granted permission for use in works such as Wikipedia. However, if they have, this permission likely does not fall under a free license.
This image is an illustration of a character or characters in a comic book, video game, or animated television program or film. The copyright for it is most likely held by either the publisher/producer and/or artist(s) producing the work in question. It is believed that the use of low-resolution images of character artwork:
for commentary on the character or characters in question,
where no free equivalent is available or could be created that would adequately give the same information,