Dove (toiletries)

Dove is a personal care brand owned by Unilever, a British-Dutch multinational company. The brand's products, which include deodorants, body washes, beauty bars, lotions, shampoos, and conditioners, are sold in over 150 countries worldwide. Dove is known for its marketing approach, which often focuses on self-esteem and real beauty.

History

Dove was introduced by Unilever in the United States in 1957 with the iconic Dove Beauty Bar. The brand was built on the premise of moisturizing the skin, as opposed to the drying effect of regular soap. The Dove Beauty Bar was formulated with a quarter of moisturizing cream, which set it apart from other cleaning products at the time.

Products

Dove's product range includes deodorants, body washes, beauty bars, lotions, shampoos, and conditioners. The brand also offers a line of men's care products, known as Dove Men+Care. In recent years, Dove has expanded its product line to include baby care products under the name Baby Dove.

Dove Beauty Bar

The Dove Beauty Bar, the brand's flagship product, is a soap-like product intended for cleaning and moisturizing the skin. Unlike traditional soaps, the Dove Beauty Bar contains moisturizing cream to prevent the drying of the skin.

Dove Body Wash

Dove Body Wash is a moisturizing body wash designed to help maintain the skin's natural moisture. It is available in a variety of scents and formulations, including options for sensitive skin.

Dove Deodorants

Dove offers a range of deodorants and antiperspirants for both men and women. These products are designed to provide long-lasting odor and wetness protection while also caring for the skin.

Marketing

Dove is known for its "Real Beauty" marketing campaign, which aims to celebrate the natural beauty of all women and inspire them to have the confidence to be themselves. The campaign, which includes advertisements, workshops, and digital content, has been praised for its inclusive representation of women.

See also

• Unilever
• Personal care
• Soap
• Deodorant
• Shampoo
• Conditioner