Retailer

Retailer

A retailer is a business or person that sells goods or commodities directly to consumers. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.

Types of Retailers

There are several types of retailers which can be classified according to their size, type of service they provide, and the retail sector they belong to. These include:

• Department Stores: These are large stores stocking many varieties of goods in different departments. Examples include Macy's and Sears.
• Supermarkets: These are large self-service stores selling food and household items. Examples include Walmart and Tesco.
• Warehouse Stores: These are retailers that offer low-cost, often high-quantity goods piled on pallets or steel shelves. Examples include Costco and Sam's Club.
• Specialty Stores: These are retailers that focus on selling a particular product category. Examples include Foot Locker (athletic footwear) and GameStop (video games).
• E-tailers: These are retailers that operate on the internet. Examples include Amazon and eBay.

Retail Marketing

Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. There are several different approaches and strategies retailers can use to market their goods and services, including Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Content Marketing, Social Media Marketing, and Email Marketing.

Challenges in Retailing

Retailers face various challenges in the industry such as high level of competition, selection of right product mix, customer service, and issues related to inventory management. The advent of e-commerce has also posed a significant challenge to brick and mortar retailers.

See Also

• Wholesaler
• Distributor
• Supply Chain
• E-commerce

Retailer Resources
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