Retailer
Retailer
A retailer is a business or person that sells goods or commodities directly to consumers. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers or importers, either directly or through a wholesaler, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.
Types of Retailers[edit | edit source]
There are several types of retailers which can be classified according to their size, type of service they provide, and the retail sector they belong to. These include:
- Department Stores: These are large stores stocking many varieties of goods in different departments. Examples include Macy's and Sears.
- Supermarkets: These are large self-service stores selling food and household items. Examples include Walmart and Tesco.
- Warehouse Stores: These are retailers that offer low-cost, often high-quantity goods piled on pallets or steel shelves. Examples include Costco and Sam's Club.
- Specialty Stores: These are retailers that focus on selling a particular product category. Examples include Foot Locker (athletic footwear) and GameStop (video games).
- E-tailers: These are retailers that operate on the internet. Examples include Amazon and eBay.
Retail Marketing[edit | edit source]
Retail marketing is the process by which retailers promote awareness and interest of their goods and services in an effort to generate sales from their consumers. There are several different approaches and strategies retailers can use to market their goods and services, including Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, Content Marketing, Social Media Marketing, and Email Marketing.
Challenges in Retailing[edit | edit source]
Retailers face various challenges in the industry such as high level of competition, selection of right product mix, customer service, and issues related to inventory management. The advent of e-commerce has also posed a significant challenge to brick and mortar retailers.
See Also[edit | edit source]
| Retailer Resources | |
|---|---|
|
 |
Search WikiMD
Ad.Tired of being Overweight? Try W8MD's physician weight loss program.
Semaglutide (Ozempic / Wegovy and Tirzepatide (Mounjaro / Zepbound) available.
Advertise on WikiMD
|
WikiMD's Wellness Encyclopedia |
| Let Food Be Thy Medicine Medicine Thy Food - Hippocrates |
Translate this page: - East Asian
中文,
日本,
한국어,
South Asian
हिन्दी,
தமிழ்,
తెలుగు,
Urdu,
ಕನ್ನಡ,
Southeast Asian
Indonesian,
Vietnamese,
Thai,
မြန်မာဘာသာ,
বাংলা
European
español,
Deutsch,
français,
Greek,
português do Brasil,
polski,
română,
русский,
Nederlands,
norsk,
svenska,
suomi,
Italian
Middle Eastern & African
عربى,
Turkish,
Persian,
Hebrew,
Afrikaans,
isiZulu,
Kiswahili,
Other
Bulgarian,
Hungarian,
Czech,
Swedish,
മലയാളം,
मराठी,
ਪੰਜਾਬੀ,
ગુજરાતી,
Portuguese,
Ukrainian
Medical Disclaimer: WikiMD is not a substitute for professional medical advice. The information on WikiMD is provided as an information resource only, may be incorrect, outdated or misleading, and is not to be used or relied on for any diagnostic or treatment purposes. Please consult your health care provider before making any healthcare decisions or for guidance about a specific medical condition. WikiMD expressly disclaims responsibility, and shall have no liability, for any damages, loss, injury, or liability whatsoever suffered as a result of your reliance on the information contained in this site. By visiting this site you agree to the foregoing terms and conditions, which may from time to time be changed or supplemented by WikiMD. If you do not agree to the foregoing terms and conditions, you should not enter or use this site. See full disclaimer.
Credits:Most images are courtesy of Wikimedia commons, and templates Wikipedia, licensed under CC BY SA or similar.
Contributors: Prab R. Tumpati, MD
