Save A Lot

Save A Lot

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Save A Lot Logo

Save A Lot is an American discount supermarket chain headquartered in Earth City, Missouri. The company operates a network of stores across the United States, offering a range of grocery products at reduced prices. Save A Lot is known for its no-frills shopping experience, focusing on cost savings for customers by offering a limited assortment of products, many of which are private label brands.

History

Save A Lot was founded in 1977 by Bill Moran in Cahokia, Illinois. The concept was to create a smaller, more efficient grocery store that could offer lower prices by reducing overhead costs. The first store was a success, leading to rapid expansion throughout the Midwest.

In the 1990s, Save A Lot expanded its reach by opening stores in the Southeastern United States and other regions. The company was acquired by Supervalu Inc. in 1994, which helped to further accelerate its growth. In 2016, Save A Lot was sold to Onex Corporation, a private equity firm, as part of a strategic move to focus on its core business.

Business Model

Save A Lot operates on a limited-assortment model, which means that each store carries a smaller selection of products compared to traditional supermarkets. This model allows the company to reduce costs and pass the savings on to customers. The stores primarily feature private label brands, which are often produced by the same manufacturers as national brands but sold at a lower price.

The company also focuses on smaller store formats, typically ranging from 15,000 to 20,000 square feet, which helps to reduce overhead costs and allows for more efficient operations.

Store Locations

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Map of Save A Lot store locations

Save A Lot operates over 1,000 stores across the United States, with a significant presence in the Midwest, Southeast, and Eastern regions. The stores are often located in urban and suburban areas, providing convenient access to affordable groceries for a diverse customer base.

Products and Services

Save A Lot offers a variety of grocery items, including fresh produce, meat, dairy, and frozen foods. The stores also carry a selection of household goods and personal care products. The emphasis is on providing quality products at competitive prices, with a focus on private label brands.

Marketing and Branding

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Save A Lot logo

Save A Lot's marketing strategy emphasizes value and savings, appealing to budget-conscious consumers. The company uses a straightforward approach in its advertising, highlighting the cost savings and quality of its products. The brand is recognized for its distinctive red and blue color scheme and simple, bold logo.

Recent Developments

In recent years, Save A Lot has focused on modernizing its stores and improving the shopping experience for customers. This includes updating store layouts, enhancing product offerings, and investing in technology to streamline operations.

Related Pages

• Discount store
• Private label
• Supermarket
• Retail

Gallery

A Save A Lot store

Save A Lot store in Murphy, North Carolina

Save A Lot store in Streetsboro, Ohio

External Links

• [Official website](https://www.savealot.com)