19 to Zero

19 to Zero

19 to Zero logo

19 to Zero is a Canadian coalition of academics, public health experts, behavioral scientists, and creative professionals dedicated to increasing public understanding and uptake of COVID-19 vaccines. The coalition was formed in response to the COVID-19 pandemic, with the goal of addressing vaccine hesitancy and misinformation through evidence-based communication strategies.

Mission and Objectives

The primary mission of 19 to Zero is to shift public perceptions and behaviors regarding COVID-19 vaccination. The coalition aims to achieve this by:

• Developing and disseminating clear, accurate, and engaging information about COVID-19 vaccines.
• Engaging with communities to understand their concerns and barriers to vaccination.
• Collaborating with healthcare providers, policymakers, and community leaders to promote vaccine uptake.
• Utilizing behavioral science to craft messages that effectively address vaccine hesitancy.

Strategies and Initiatives

19 to Zero employs a variety of strategies to fulfill its mission:

Public Education Campaigns

The coalition creates public education campaigns that are tailored to different demographics and communities. These campaigns use a mix of traditional media, social media, and community outreach to reach diverse audiences.

Community Engagement

19 to Zero community engagement

19 to Zero works closely with community organizations to build trust and address specific concerns related to COVID-19 vaccines. This includes hosting town hall meetings, webinars, and workshops where community members can ask questions and receive reliable information.

Partnerships

The coalition partners with various stakeholders, including government agencies, healthcare organizations, and educational institutions, to amplify its message and reach a broader audience. These partnerships are crucial for coordinating efforts and ensuring consistent messaging.

Research and Evaluation

19 to Zero conducts research to understand the factors influencing vaccine hesitancy and to evaluate the effectiveness of its communication strategies. This research helps the coalition refine its approaches and develop new interventions.

Impact

Since its inception, 19 to Zero has played a significant role in increasing vaccine confidence and uptake in Canada. The coalition's efforts have contributed to higher vaccination rates and have helped to counter misinformation about COVID-19 vaccines.

Related Pages

• COVID-19 pandemic in Canada
• Vaccine hesitancy
• Public health communication
• Behavioral science