Adidas Runtastic

Adidas Runtastic is a digital health and fitness company that specializes in creating mobile applications and online services to track fitness activities such as running, cycling, and walking. Founded in 2009 by Florian Gschwandtner, Christian Kaar, René Giretzlehner, and Alfred Luger in Pasching, Austria, the company initially launched under the name Runtastic before being acquired by Adidas in 2015. This acquisition marked a significant step for Adidas into the digital fitness world, aiming to enhance its product offerings by integrating Runtastic's technology and expertise in fitness apps with Adidas's sports products.

Overview

Runtastic offers a variety of fitness apps, including the flagship Runtastic app, which allows users to track their running, jogging, biking, and walking activities. The app uses GPS technology to provide detailed information on the user's exercise, including duration, distance, pace, calories burned, and an interactive map of the workout route. In addition to the main app, Runtastic has developed other fitness and health-related apps focusing on specific activities and goals, such as strength training, nutrition, and sleep tracking.

Features

The core features of Runtastic apps include:

• GPS Tracking: Records the route, speed, and distance of outdoor workouts.
• Activity Log: Keeps a history of all fitness activities, allowing users to track their progress over time.
• Personal Goals: Users can set and track their fitness goals, such as running a certain distance or losing weight.
• Social Sharing: Enables users to share their achievements and progress on social media platforms and within the Runtastic community.
• Training Plans: Offers personalized training plans for various goals, including running marathons or improving general fitness.

Adidas Acquisition

In August 2015, Adidas announced the acquisition of Runtastic for €220 million, signaling a strategic move to expand its digital presence in the fitness industry. This acquisition allowed Adidas to leverage Runtastic's established user base and technological expertise to enhance its own digital products and services, such as the Adidas Running app and the Adidas Training app.

Impact and Reception

The acquisition of Runtastic by Adidas has been viewed positively, with many seeing it as a successful integration of digital technology into traditional sports and fitness brands. Runtastic has continued to grow under Adidas, expanding its app offerings and improving its existing services with new features and functionalities. The collaboration between Adidas and Runtastic demonstrates the increasing importance of digital solutions in the fitness and sports industry, providing users with more comprehensive and interactive ways to track and achieve their fitness goals.

See Also

• Fitness technology
• Wearable technology
• Health informatics
• Mobile application development

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