Allied Domecq

Allied Domecq

Allied Domecq logo

Allied Domecq was a British multinational alcoholic beverages company that operated from 1994 to 2005. It was one of the largest spirits and wine producers in the world, with a diverse portfolio of well-known brands.

History

Allied Domecq was formed in 1994 through the merger of Allied Lyons and Pedro Domecq. The company had its headquarters in Bristol, England. It quickly became a major player in the global alcoholic beverages industry, with a strong presence in both the spirits and wine markets.

Throughout its existence, Allied Domecq acquired and developed a wide range of popular brands. Some of its most notable acquisitions included the purchase of Beefeater Gin, Ballantine's Scotch Whisky, and Malibu Rum. These brands, along with others like Courvoisier Cognac and Kahlúa, contributed to Allied Domecq's success and global recognition.

In 2005, Allied Domecq was acquired by Pernod Ricard, a French spirits company, in a deal worth £7.4 billion. This acquisition made Pernod Ricard the second-largest spirits company in the world at the time.

Brands

Allied Domecq had an extensive portfolio of brands across various categories. Some of its most well-known brands included:

• Beefeater Gin
• Ballantine's Scotch Whisky
• Courvoisier Cognac
• Kahlúa
• Malibu Rum
• Tia Maria

These brands were recognized for their quality and enjoyed a strong presence in both domestic and international markets.

Legacy

Although Allied Domecq no longer exists as an independent company, many of its brands continue to thrive under the ownership of Pernod Ricard. The acquisition by Pernod Ricard allowed for further global expansion and increased market share for these brands.

See also

• Pernod Ricard
• Alcoholic beverages
• List of defunct consumer brands