Ariel (detergent)

Ariel Logo

Ariel is a laundry detergent product developed by Procter & Gamble. It was introduced in 1967 and has since become one of the leading brands in the laundry detergent market. Ariel is known for its powerful cleaning capabilities and is available in various forms, including powder, liquid, and pods.

History

Ariel was first launched in the United Kingdom in 1967. It was the first detergent to contain enzymes, which significantly improved its cleaning power. Over the years, Ariel has expanded its product line and is now available in many countries around the world.

Product Range

Ariel offers a wide range of products to meet different laundry needs. These include:

• Ariel Powder: Traditional powder detergent known for its strong cleaning power.
• Ariel Liquid: Liquid detergent that dissolves quickly and is effective in cold water.
• Ariel Pods: Pre-measured detergent pods that are convenient and easy to use.
• Ariel Gel: Concentrated gel detergent that provides deep cleaning.

Ingredients

Ariel detergents contain a variety of ingredients designed to tackle different types of stains and soils. Common ingredients include:

• Surfactants: Help to remove dirt and grease from fabrics.
• Enzymes: Break down protein-based stains such as blood and food.
• Bleach: Whitens and brightens fabrics.
• Fragrance: Provides a fresh scent to the laundry.

Environmental Impact

Procter & Gamble has made efforts to reduce the environmental impact of Ariel products. This includes developing more concentrated formulas that require less packaging and promoting the use of cold water washing to save energy.

Marketing and Advertising

Ariel has been marketed through various advertising campaigns over the years. The brand is often associated with slogans emphasizing its cleaning power and effectiveness. Ariel has also sponsored various events and initiatives to promote its products.

See Also

• Laundry detergent
• Procter & Gamble
• Enzyme
• Surfactant
• Bleach