Arrowhead Water

Apple Music's artist discovery program

Apple Music Up Next is a monthly program launched by Apple Music in April 2017. It is designed to identify, showcase, and elevate rising artists in the music industry. Each month, Apple Music selects an artist to feature, providing them with a platform to reach a broader audience through various promotional activities.

Overview

Apple Music Up Next aims to support emerging artists by offering them a comprehensive promotional package. This includes a documentary film about the artist, an interview with Zane Lowe on Beats 1, and a performance on The Late Late Show with James Corden. The program is part of Apple Music's broader strategy to differentiate itself from other streaming services by focusing on artist development and exclusive content.

Selection Process

The selection process for Apple Music Up Next involves a team of Apple Music editors and curators who identify artists with significant potential for growth. These artists are chosen based on their musical talent, unique sound, and potential to resonate with a global audience. The program has featured a diverse range of artists across various genres, reflecting Apple Music's commitment to supporting a wide array of musical styles.

Promotional Activities

Once selected, the Up Next artist receives a variety of promotional opportunities:

• A short documentary film that provides insight into the artist's background, creative process, and aspirations.
• An interview with Zane Lowe on Beats 1, where the artist discusses their music and career.
• A live performance on The Late Late Show with James Corden, which is broadcast to a wide audience.
• Prominent placement on the Apple Music platform, including playlists and editorial features.

Impact

Apple Music Up Next has been instrumental in launching the careers of several artists who have gone on to achieve significant success. The program provides artists with exposure to millions of Apple Music subscribers, helping them to build a fan base and increase their visibility in the competitive music industry.

Notable Artists

Some of the notable artists who have been featured in the Apple Music Up Next program include:

• Billie Eilish
• Khalid
• Sigrid
• Daniel Caesar

These artists have benefited from the exposure and support provided by the program, leading to increased album sales, streaming numbers, and concert attendance.

Related pages

• Apple Music
• Beats 1
• The Late Late Show with James Corden

Gallery

• 

  Apple Music Up Next promotional image

• 

  Arrowhead Water Logo

• 

  1.5 Liter Bottle of Arrowhead Water

• 

  Castanea mollissima