Backus and Johnston Brewery

Peruvian brewery

File:Backus Logo.png

Backus & Johnston Brewery logo

Backus and Johnston Brewery is a prominent brewery in Peru, known for producing some of the country's most popular beer brands. Founded in the 19th century, it has grown to become a significant player in the Peruvian beverage industry.

History

The brewery was established in 1879 by two American entrepreneurs, John Howard Backus and Jacob Huggins Johnston. They recognized the potential for a brewery in Peru due to the country's growing demand for beer among its population and the influx of European immigrants who brought their beer-drinking culture with them.

Initially, the brewery faced challenges due to the War of the Pacific, which disrupted many businesses in the region. However, Backus and Johnston persevered, and by the early 20th century, their brewery had become one of the leading producers of beer in Peru.

Expansion and Development

In the mid-20th century, Backus and Johnston Brewery expanded its operations significantly. The company invested in modern brewing technology and increased its production capacity to meet the growing demand for its products. This period also saw the introduction of new beer brands that would become household names in Peru.

Alternative logo of Backus & Johnston Brewery

Products

Backus and Johnston Brewery produces a variety of beer brands that cater to different tastes and preferences. Some of the most popular brands include:

• Cristal: Often referred to as "The Beer of Peru," Cristal is a pale lager that is widely consumed across the country. It is known for its crisp and refreshing taste.

• Arequipeña: This brand is particularly popular in the southern region of Peru. It is a lager with a slightly stronger flavor profile compared to Cristal.

Arequipeña beer bottle

• Pilsen Callao: Another well-known brand, Pilsen Callao is a lager that has been part of the Peruvian beer scene for many decades.

Corporate Structure

Backus and Johnston Brewery is part of the larger AB InBev group, one of the world's largest beverage companies. This affiliation has allowed the brewery to access global resources and expertise, further enhancing its production capabilities and market reach.

Cultural Impact

The brewery and its products have become an integral part of Peruvian culture. Beer from Backus and Johnston is often associated with social gatherings, celebrations, and national pride. The company's marketing campaigns frequently emphasize themes of unity and tradition, resonating with the Peruvian public.

Cristal beer, a popular product of Backus & Johnston Brewery

Related pages

• Beer in Peru
• AB InBev
• Pilsen Callao