Bagpiper (whisky)

Bagpiper is a brand of Indian whisky that is owned by United Spirits Ltd, a subsidiary of the British alcoholic beverages company Diageo. Bagpiper is one of the largest selling whisky brands in India and has been in the market since 1976.

History

Bagpiper was launched by United Spirits Ltd in 1976. The brand was introduced to cater to the growing demand for whisky in India. Over the years, Bagpiper has become one of the most popular whisky brands in the country, with a significant market share in the Indian whisky market.

Production

Bagpiper is produced in various distilleries owned by United Spirits Ltd across India. The whisky is made from a blend of malt spirits and Indian grain spirits. The exact recipe and process of production are closely guarded secrets of the company.

Branding and Marketing

Bagpiper has been associated with several high-profile celebrities for its advertising campaigns. The brand's tagline is "Khoob Jamega Rang, Jab Mil Baithenge Teen Yaar - Aap, Mein Aur Bagpiper" which translates to "The fun will double when three friends meet - You, Me and Bagpiper". This tagline has been a part of Bagpiper's branding for many years and is widely recognized in India.

Variants

There are several variants of Bagpiper whisky available in the market. These include Bagpiper Deluxe Whisky, Bagpiper Gold Whisky, and Bagpiper Premium Whisky. Each variant has its own unique taste and flavor profile, catering to different segments of the whisky market.

Awards and Recognition

Bagpiper has received several awards and recognition for its quality and taste. It has been consistently ranked among the top-selling whisky brands in India.

See Also

• Indian whisky
• United Spirits Ltd
• Diageo