Barilla Group

Barilla Group is an Italian multinational food company. It is the world's largest pasta producer. The company was founded in 1877 as a bakery shop in Parma, Italy by Pietro Barilla. The Barilla Group controls Barilla (multinational pasta maker), Mulino Bianco, Pavesi, Voiello, Alixir and Academia Barilla (Italy), Wasa (Sweden), Harry's (France), and Misko (Greece), Filiz (Turkey), Yemina and Vesta (Mexico) trademarks.

History

The company was founded by Pietro Barilla in 1877 as a small pasta and bread shop in Parma. In 1952, the company launched a new type of pasta, made with a blend of selected wheats and a long kneading process. This innovation led to a significant increase in sales, and by the 1960s, Barilla had become a large, modern corporation.

Products

Barilla Group's product range includes pasta, sauces, bakery products, and crispbreads. The company's pasta is sold in numerous restaurants worldwide, and it is also a leader in the ready-to-use sauces market in continental Europe. Barilla Group's bakery products, sold under the brands Mulino Bianco, Pavesi, and Harry's, are among the most popular in Italy and France.

Sustainability

Barilla Group has made a commitment to reduce its environmental impact. The company has implemented a "Good for You, Good for the Planet" sustainability plan, which includes reducing CO2 emissions and water usage in its plants, and promoting sustainable farming practices for its wheat suppliers.

See also

• Pasta
• Multinational corporation
• Sustainability