Be Like Mike

Be Like Mike

Be Like Mike is a popular slogan that originated from a 1991 Gatorade commercial featuring the legendary basketball player Michael Jordan. The phrase has since become a cultural reference, symbolizing the aspiration to emulate Jordan's exceptional skills and success on the basketball court.

History

The "Be Like Mike" campaign was launched by Gatorade, a sports drink brand, in collaboration with Michael Jordan. The commercial, which aired during the 1991 NBA playoffs, showcased Jordan's incredible basketball skills and his dedication to training and hard work. The catchy jingle, "I wanna be like Mike," became an instant hit and resonated with fans around the world.

Impact

The "Be Like Mike" campaign had a significant impact on popular culture. It not only boosted Gatorade's sales but also solidified Michael Jordan's status as a global sports icon. The slogan became synonymous with the pursuit of excellence and inspired countless individuals to strive for greatness in their respective fields.

Legacy

Even after almost three decades, the "Be Like Mike" slogan continues to be referenced in various contexts. It has been used in advertising campaigns, sports commentary, and everyday conversations. The phrase has transcended its original purpose and has become a symbol of aspiration and determination.

References

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External links

• Original "Be Like Mike" Gatorade commercial

See also

• Michael Jordan
• Gatorade
• Basketball