Bernarr Macfadden

With

Macfadden skydiving in 1951

Macfadden in 1948

Bernarr Macfadden (August 16, 1868 – October 12, 1955) was an influential American physical culture guru, health advocate, and early proponent of physical fitness and nutrition. He is often referred to as the "Father of Physical Culture," pioneering the promotion of health and fitness in the United States. Macfadden's philosophy emphasized the importance of regular exercise, a whole-food diet, and fasting for maintaining health and extending life expectancy. His approach to health was considered radical at the time but has influenced many aspects of modern fitness and nutrition.

Early Life

Bernarr Macfadden was born Bernard Adolphus McFadden on a farm in Mill Spring, Missouri. He suffered from poor health during his childhood, which led him to pursue an interest in improving his physical condition. He changed his first name to "Bernarr" to make it sound more like a lion's roar, reflecting his interest in strength and vitality. Macfadden moved to St. Louis as a young man, where he began working for a dry goods company and later for a gymnasium, where he further developed his ideas about physical fitness and health.

Career

In 1899, Macfadden founded the magazine Physical Culture, which became a cornerstone of his health and fitness empire. The magazine promoted exercise, healthy eating, and was outspoken against the use of alcohol, tobacco, and processed foods. Macfadden's beliefs and practices were often controversial, leading to frequent conflicts with the medical establishment of the time.

Macfadden also established a chain of health sanitariums where people could learn about his health and fitness philosophies. These institutions offered exercise programs, dietary advice, and treatments that were unconventional at the time, such as fasting and fresh air baths.

In addition to his work in physical culture, Macfadden was a prolific author, publishing over 100 books on health, fitness, sexuality, and diet. His most famous work, Physical Training Simplified, outlined his basic principles of physical fitness and was widely read.

Macfadden extended his influence into other areas, including publishing. He founded the New York Evening Graphic, a tabloid newspaper, and was involved in various publishing ventures that covered topics beyond physical culture.

Personal Life and Legacy

Macfadden married several times and had a large family. His personal life was as unconventional as his professional one, with his parenting and lifestyle choices often attracting public attention.

Bernarr Macfadden's legacy is a complex one. While some of his ideas were ahead of their time and have been integrated into modern health and fitness practices, others have been discredited. Nonetheless, his impact on the physical culture movement and the promotion of health and fitness as essential aspects of daily life cannot be understated.

Macfadden's emphasis on natural foods, exercise, and the healing power of the body laid the groundwork for many of the health and wellness movements that followed. Despite the controversies and criticisms, his work helped to change the way people thought about health and fitness, making him a pivotal figure in the history of physical culture.

Death

Bernarr Macfadden died of a urinary tract infection in 1955, after refusing conventional medical treatment in favor of fasting. His death marked the end of an era in the physical culture movement, but his influence continues to be felt today.

‎