Better business bureau

Nonprofit organization focused on advancing marketplace trust

Better Business Bureau
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Formation	1912
Type	Nonprofit organization
Headquarters	Arlington, Virginia, United States
Membership	N/A
Language	N/A
Leader title	President and CEO
Leader name	Matthew Fehling
Website	www.bbb.org

The Better Business Bureau (BBB) is a nonprofit organization that aims to advance marketplace trust by setting standards for ethical business behavior and monitoring compliance. Founded in 1912, the BBB consists of independently incorporated local BBB organizations in the United States, Canada, and Mexico.

History

The Better Business Bureau was established in 1912 in response to the public's growing concern over deceptive advertising practices. The organization was founded by a group of advertising executives who sought to promote truth in advertising. Over the years, the BBB has expanded its mission to include promoting ethical business practices and providing consumers with information to make informed decisions.

Structure and Operations

The BBB operates through a network of local offices, each independently incorporated and governed by its own board of directors. These local BBBs are affiliated with the Council of Better Business Bureaus (CBBB), which serves as the umbrella organization. The CBBB is responsible for setting policies and standards for the local BBBs and providing support services.

Accreditation

Businesses can become accredited by the BBB by meeting certain standards, including a commitment to make a good faith effort to resolve consumer complaints. Accreditation is not mandatory, and businesses must pay a fee to be accredited. Accredited businesses are allowed to display the BBB logo, which is a symbol of trust and reliability.

Ratings and Reviews

The BBB assigns ratings to businesses based on a variety of factors, including the number of complaints received, the seriousness of those complaints, and how the business has responded. Ratings range from A+ to F. Consumers can also leave reviews on the BBB website, providing additional insights into their experiences with businesses.

Dispute Resolution

The BBB offers dispute resolution services to help consumers and businesses resolve their differences. This can include mediation and arbitration services, which are designed to be faster and less expensive than going to court.

Criticism and Controversy

The BBB has faced criticism over the years, particularly regarding its accreditation process and the perception that businesses can "buy" a good rating. Some have argued that the BBB's reliance on membership fees from businesses creates a conflict of interest. The organization has taken steps to address these concerns by increasing transparency and revising its rating system.

Impact and Influence

Despite criticisms, the BBB remains a widely recognized and respected organization. It plays a significant role in promoting ethical business practices and providing consumers with valuable information. The BBB's ratings and accreditation are often used by consumers as a factor in their purchasing decisions.

Also see

• Consumer protection
• Federal Trade Commission
• Advertising Standards Authority
• Business ethics
• Consumer rights

External links

• Official website of the Better Business Bureau