Bidfood

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Bidfood[edit | edit source]

Bidfood logo

Bidfood is a leading international foodservice distributor, providing a wide range of food and beverage products to the catering, hospitality, and foodservice industries. The company operates in multiple countries, offering tailored solutions to meet the diverse needs of its clients.

History[edit | edit source]

Bidfood's origins can be traced back to the establishment of Bidvest Group Limited, a South African services, trading, and distribution company. Over the years, Bidfood has expanded its operations globally through strategic acquisitions and organic growth.

Early Years[edit | edit source]

The company initially operated under the name 3663 First for Foodservice in the United Kingdom. The name "3663" was derived from the numeric representation of the word "food" on a telephone keypad. During this period, 3663 was a prominent player in the UK foodservice market.

3663 logo (1999-2010)

Rebranding and Expansion[edit | edit source]

In 2010, the company underwent a rebranding process, updating its logo and visual identity to reflect its evolving business strategy and market presence.

3663 logo (2010-2015)

In 2015, the company rebranded as Bidvest Foodservice, aligning itself more closely with its parent company, Bidvest Group. This rebranding marked a significant step in the company's global expansion strategy.

Bidvest Foodservice logo

Transition to Bidfood[edit | edit source]

In 2016, Bidvest Foodservice was rebranded as Bidfood, a move that signified its independence from the Bidvest Group. This transition allowed Bidfood to focus on its core competencies in the foodservice sector and expand its international footprint.

Operations[edit | edit source]

Bidfood operates in over 30 countries, providing a comprehensive range of products and services to its clients. The company's operations are divided into several key areas:

  • Food and Beverage Distribution: Bidfood supplies a wide variety of food and beverage products, including fresh, frozen, and ambient goods.
  • Logistics and Supply Chain Solutions: The company offers efficient logistics and supply chain solutions to ensure timely delivery and optimal inventory management.
  • Customer Support and Services: Bidfood provides tailored customer support and services, including menu planning, nutritional advice, and culinary training.

Market Presence[edit | edit source]

Bidfood has a strong market presence in Europe, Asia, Africa, and the Middle East. The company's extensive network of distribution centers and its commitment to quality and service have made it a preferred partner for many businesses in the foodservice industry.

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