Biotherm

Biotherm is a French skin care company owned by L'Oréal under the Luxury Products division. Biotherm was founded in 1952 by biologist Jeanine Marissal, who utilized plankton from mountain springs in her skin care formulas, believing in its unique properties to promote skin health. The brand is known for its commitment to biotechnology, sustainability, and the use of aquatic ingredients in its products.

History

Biotherm originated from the discovery of mineral thermal spring waters under Pyrénées mountain in the southern part of France. These thermal springs were famous for their healing properties, particularly in treating skin conditions. Jeanine Marissal, intrigued by the healing properties of life plankton, an aquatic ingredient found in these waters, acquired the rights to use this ingredient in skin care. This led to the creation of the brand's first product, a moisturizer that still remains popular in Biotherm's product line today.

Product Range

Biotherm offers a wide range of skin care products for both men and women, including facial cleansers, toners, moisturizers, serums, and sunscreens. The brand is particularly noted for its Aquasource line, which is highly concentrated with Life Plankton™, promising intense hydration. Biotherm's products cater to a variety of skin types and concerns, emphasizing the use of natural ingredients and sustainable practices.

Sustainability

Biotherm is committed to sustainability and environmental responsibility. The brand has initiated several projects aimed at protecting the oceans and aquatic life, recognizing the source of its key ingredients. Biotherm works in partnership with environmental organizations and invests in research and development to minimize its ecological footprint, from product formulation to packaging.

Research and Innovation

At the heart of Biotherm's product development is its biotechnology research, focusing on the potential of aquatic life forms, such as plankton, to benefit skin health. The brand's Life Plankton™ ingredient is a result of this research, embodying Biotherm's approach to harnessing nature's solutions for skin care through scientific innovation.

Market Presence

Biotherm is available in over 70 countries worldwide, offering its products through a variety of channels, including department stores, beauty retailers, and its own branded boutiques. The brand has also embraced digital platforms, engaging with customers through its online store and social media.

Criticism and Controversy

Like many cosmetic brands, Biotherm has faced criticism over the years related to its environmental impact, particularly concerning the sustainability of ingredients and packaging. However, the brand has taken steps to address these concerns by implementing more eco-friendly practices and promoting transparency in its sustainability efforts.

See Also

• L'Oréal
• Skin care
• Biotechnology
• Sustainability in cosmetics

Biotherm Resources
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