Blanc & Eclare

Blanc&eclare black logo

Blanc & Eclare is a fashion and beauty brand founded by Jessica Jung, a South Korean singer, actress, and businesswoman, formerly a member of the South Korean girl group Girls' Generation. Launched in August 2014, Blanc & Eclare has its roots in eyewear before expanding its range to include denim, cosmetics, accessories, and ready-to-wear fashion.

History

Jessica Jung announced the launch of Blanc & Eclare in 2014, initially focusing on eyewear. The brand's name combines 'Blanc', which represents purity and clarity, and 'Eclare', signifying brightness and warmth. This reflects the brand's philosophy of providing timeless fashion and beauty products that embody simplicity and sophistication.

Product Range

Blanc & Eclare has diversified its product line beyond eyewear to include various fashion and beauty items:

• Eyewear: The brand started with a line of sunglasses, which quickly became popular for their classic designs with modern twists.
• Denim: Following the success of its eyewear, Blanc & Eclare expanded into denim, offering jeans with flattering fits.
• Cosmetics: The cosmetics line includes skincare and makeup products, focusing on high-quality ingredients and innovative formulations.
• Accessories: The brand offers a range of accessories, including scarves, hats, and small leather goods.
• Ready-to-Wear: Blanc & Eclare's fashion line features minimalist designs that are both sophisticated and wearable.

Brand Philosophy

Blanc & Eclare's philosophy centers on simplicity, sophistication, and timelessness. Jessica Jung has emphasized the importance of creating products that reflect a modern classic aesthetic, blending Eastern and Western fashion sensibilities. The brand aims to provide high-quality, versatile pieces that can be staples in anyone's wardrobe.

Global Presence

Blanc & Eclare has established a significant global presence, with flagship stores and retail partners in major cities around the world, including Seoul, New York, Beijing, and Bangkok. The brand also has a strong online presence, allowing it to reach a global audience.

Collaborations and Initiatives

Blanc & Eclare has engaged in various collaborations and initiatives to expand its brand and product offerings. These collaborations often involve limited edition products and have included partnerships with other brands, artists, and influencers.

Future Directions

Under Jessica Jung's leadership, Blanc & Eclare continues to evolve, with plans to expand its product lines and global reach. The brand remains committed to its philosophy of providing products that blend simplicity with sophistication, catering to the modern consumer's desire for timeless and high-quality fashion and beauty items.