Bonne Bell

Bonne Bell is a cosmetics company founded in 1927 by Jesse Bell in Lakewood, Ohio, United States. The company is renowned for targeting its products towards teenagers, introducing innovative and approachable cosmetics that cater to a younger demographic. Bonne Bell gained significant popularity with its signature product, the Lip Smacker, which became a cultural icon among teens and young adults.

History

The inception of Bonne Bell traces back to 1927 when Jesse Bell named the company after his daughter, Bonne Bell. The company initially focused on skincare products before expanding into the broader cosmetics market. In the 1970s, Bonne Bell introduced the Lip Smacker, the first flavored lip balm on the market, which quickly became a staple among teenage girls. The success of Lip Smacker led to a series of flavored lip balms, which became synonymous with the brand.

Throughout the years, Bonne Bell has partnered with various brands and characters, including Dr. Pepper, Coca-Cola, and Disney characters, to create themed and flavored lip balms that appealed to a wide audience. These collaborations further cemented Lip Smacker's status as a beloved product among its target demographic.

Products

Bonne Bell's product line has historically focused on cosmetics suitable for teenagers and young adults. Their products include lip balms, lip glosses, and other makeup items designed to be fun, flavorful, and easy to use. The brand has always emphasized the importance of self-expression through makeup, encouraging young people to explore their personal style in a playful and creative manner.

Acquisition

In 2015, Bonne Bell announced that it would be closing its operations in the United States and that its Lip Smacker and Bonne Bell brands were acquired by Markwins International, a global leader in beauty and cosmetics. This acquisition marked the end of an era for the original family-owned company but allowed the Bonne Bell and Lip Smacker brands to continue under new management.

Legacy

Bonne Bell has left a lasting impact on the cosmetics industry by introducing the concept of flavored lip balms and targeting a younger audience with its products. The brand's emphasis on fun, flavor, and self-expression has influenced how cosmetics are marketed to teenagers and young adults. Bonne Bell's legacy continues through the enduring popularity of Lip Smacker, which remains a favorite among people of all ages.

See Also

• Cosmetics
• Lip balm
• Teen culture
• Markwins International

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