Boojum (restaurant)

Boojum is a popular fast casual restaurant chain specializing in Mexican cuisine, particularly known for its burritos, tacos, and other Mexican-inspired dishes. Originating in Ireland, Boojum has become a beloved brand among those seeking quick, flavorful, and authentic Mexican meals. The restaurant's name, inspired by the mythical creature in Lewis Carroll's poetry, reflects its unique and playful approach to food and dining experience.

History

Boojum first opened its doors in Belfast, Northern Ireland, in 2007. It was founded by John and Karen Blisard, a couple passionate about bringing genuine Mexican street food to the Irish market. The concept quickly took off, thanks to its focus on fresh ingredients, customizable meals, and a vibrant dining atmosphere. Following its success in Belfast, Boojum expanded to other cities across Ireland, including Dublin, Galway, and Cork, establishing itself as a leading name in the country's fast-casual dining scene.

Menu

Boojum's menu centers around its build-your-own meal concept, allowing customers to personalize their dishes according to their taste preferences. The main offerings include:

• Burritos: Large flour tortillas filled with a choice of meats, beans, rice, vegetables, and sauces.
• Tacos: Soft or crispy tortillas filled with a variety of meats, toppings, and sauces.
• Bowls: A bowl version of the burrito, without the tortilla, for a lower-carb option.
• Quesadillas: Tortillas filled with cheese and other fillings, then grilled.

Customers can choose from a range of fillings, including marinated grilled chicken, pulled pork, beef, and vegetarian options like sautéed vegetables and beans. Boojum is also known for its selection of salsas and guacamole, made fresh daily.

Expansion and Impact

Since its inception, Boojum has significantly impacted the fast-casual dining market in Ireland, introducing a new dining concept and popularizing Mexican cuisine. Its success has led to the opening of multiple locations across the country and has inspired a wave of similar establishments. Boojum's emphasis on quality ingredients, value for money, and a casual, friendly dining environment has garnered a loyal customer base.

Corporate Social Responsibility

Boojum is committed to sustainability and social responsibility, focusing on initiatives such as waste reduction, recycling, and sourcing ingredients from ethical and sustainable sources. The company actively participates in community events and supports various charitable causes, reflecting its commitment to giving back to the communities it serves.

See Also

• Fast casual restaurant
• Mexican cuisine
• Sustainability in the restaurant industry
• List of restaurant chains in Ireland