Brasil Kirin

Brasil Kirin

Brasil Kirin

Company type	Subsidiary
Industry	Beverage
Predecessor	Schincariol
Founded	1917
Defunct	2017
Fate	Acquired by Heineken
Headquarters	Itu, São Paulo , Brazil
Key people	Alexandre Schincariol
Products	Beers, soft drinks, juices
Parent	Heineken N.V.
Website	www.brasilkirin.com.br

Brasil Kirin was a Brazilian beverage company that specialized in the production and distribution of beers, soft drinks, and juices. It was founded in 1917 as Cervejaria Schincariol by Italian immigrant Giovanni Battista Schincariol. The company was headquartered in Itu, São Paulo, Brazil.

History

Brasil Kirin's history can be traced back to 1917 when Giovanni Battista Schincariol established Cervejaria Schincariol in Itu, São Paulo. The company started as a small brewery and gradually expanded its operations over the years. In 1989, the company changed its name to Schincariol Group and became one of the largest beverage companies in Brazil.

In 2011, Kirin Holdings Company, a Japanese brewery, acquired a majority stake in Schincariol Group, leading to the formation of Brasil Kirin. Under Kirin's ownership, the company continued to grow and diversify its product portfolio.

However, due to financial difficulties and declining market share, Brasil Kirin faced challenges in the Brazilian beverage market. In 2017, the company was acquired by Heineken N.V., a Dutch brewing company. As a result of the acquisition, Brasil Kirin ceased to exist as an independent entity.

Products

Brasil Kirin offered a wide range of products, including beers, soft drinks, and juices. Some of the popular beer brands produced by the company included Schin, Devassa, and Baden Baden. The company also produced a variety of soft drinks and juices under different brand names.

Acquisition by Heineken

In February 2017, Heineken N.V. announced the acquisition of Brasil Kirin from Kirin Holdings Company. The acquisition was part of Heineken's strategy to strengthen its presence in the Brazilian market. As a result of the acquisition, Heineken became one of the leading players in the Brazilian beverage industry.