Burger Chef

Burgerchef 1966 ad

Burgerchef sign albuquerque

Burger Chef was a fast-food restaurant chain that originated in the United States in 1954. Founded by General Electric executive Frank Thomas and his partner Donald Thomas (no relation), the chain expanded rapidly in the 1960s and 1970s, becoming known for its innovative approaches to serving fast food. At its peak, Burger Chef had more than 1,200 locations nationwide, making it one of the largest fast-food chains in the country at the time, second only to McDonald's.

History

The first Burger Chef restaurant opened in Indianapolis, Indiana, in 1954. The Thomas partners developed a flame broiler which allowed them to prepare burgers faster and more efficiently than many competitors. This innovation was a key factor in the chain's rapid expansion. In 1968, Burger Chef introduced the Funmeal, which included a burger, side, dessert, and a toy, predating McDonald's Happy Meal by several years.

In the 1970s, despite its innovations and widespread popularity, Burger Chef began to struggle financially. The company was sold to General Foods Corporation in 1968, which failed to maintain the brand's competitive edge in the fast-food market. By the late 1970s, facing stiff competition from McDonald's, Burger King, and others, Burger Chef began selling off many of its locations.

Acquisition and Decline

In 1982, the struggling chain was acquired by Hardee's, a subsidiary of Imasco, a Canadian company. Most Burger Chef locations were converted to Hardee's restaurants by the end of 1984. This marked the end of the Burger Chef brand as a standalone entity, though some locations operated under the Burger Chef name until the late 1980s.

Legacy

Despite its eventual decline, Burger Chef left a lasting impact on the fast-food industry. Its innovations, such as the self-service condiment bar and the kids' meal concept, were ahead of their time and have since become standard features in many fast-food restaurants. The story of Burger Chef is often cited in discussions about the competitive dynamics of the fast-food industry and the challenges of maintaining market share in a rapidly evolving market.

See Also

• Fast food restaurant
• History of fast food
• List of defunct fast-food restaurant chains