Burger King Israel

Burger King Israel

Burger King logo 2020

Burger King Israel is the Israeli franchise of the international fast-food chain Burger King. The franchise has experienced several changes in ownership and management since its initial establishment in the country. Known for its signature flame-grilled hamburgers, Burger King Israel has adapted its menu to cater to local tastes and dietary laws.

History

Burger King first entered the Israeli market in 1993. The initial franchise was operated by Rikamor Ltd., a company that managed to open several outlets across the country. However, due to financial difficulties and intense competition from other fast-food chains, the franchise faced challenges in maintaining its operations.

In 2003, the franchise was acquired by Orgad Holdings, which attempted to revitalize the brand by introducing new menu items and expanding the number of locations. Despite these efforts, Burger King Israel struggled to compete with other established brands such as McDonald's Israel.

In 2010, the franchise was closed down, and all Burger King locations in Israel were rebranded as Burger Ranch, a local fast-food chain. This marked the end of Burger King's presence in Israel for several years.

Re-establishment

Former Hebrew logo of Burger King

In 2016, Burger King made a comeback in Israel under new ownership. The new franchisee, a group of investors led by Pierre Besnainou, reopened the first Burger King restaurant in Tel Aviv. The re-establishment of the brand was marked by a significant marketing campaign and the introduction of new menu items tailored to Israeli tastes.

The new franchise focused on expanding its presence in major cities and shopping centers, aiming to capture a significant share of the fast-food market. The menu was adapted to include kosher options, aligning with local dietary laws and preferences.

Menu

Burger King Israel offers a variety of menu items, including the iconic Whopper, chicken sandwiches, salads, and sides. The menu is adapted to include kosher options, and some locations are certified kosher, especially in areas with a high demand for kosher food.

The franchise also introduced unique items to cater to local tastes, such as falafel burgers and other Mediterranean-inspired dishes. Seasonal and promotional items are frequently added to the menu to attract customers and keep the offerings fresh and exciting.

Locations

Ma'ale Adumim, 2006

Burger King Israel operates several locations across the country, primarily in urban areas and shopping centers. The franchise focuses on high-traffic areas to maximize visibility and customer access. The design of the restaurants incorporates modern elements with a focus on comfort and convenience for customers.

The franchise continues to explore opportunities for expansion, aiming to increase its footprint in the Israeli fast-food market.

Related Pages

• Burger King
• McDonald's Israel
• Fast food in Israel