Burgerim

Burgerim is an international fast food franchise that originated in Israel, specializing in mini-burgers. The name "Burgerim" is derived from the Hebrew word for "many burgers". The company was founded in 2011 by Donna Tuchner, an Israeli businesswoman.

History

Burgerim was established in 2011 in Tel Aviv, Israel by Donna Tuchner. The concept of the restaurant was to offer mini-burgers that could be customized with a variety of toppings, buns, and patties. The first location was successful, and the brand quickly expanded to other locations in Israel.

In 2013, the company began international expansion, opening locations in Russia, Germany, and the United Kingdom. In 2016, Burgerim entered the United States market, opening its first location in Hollywood, California.

Menu

The Burgerim menu is centered around customizable 2.8-ounce burgers. Customers can choose from a variety of buns, patties, and toppings. Patty options include beef, lamb, chicken, salmon, and vegetarian options. The menu also includes larger burgers, as well as chicken wings, salads, and sides such as fries and onion rings.

Business Model

Burgerim operates on a franchise model. The company provides franchisees with training, marketing support, and operational guidance. As of 2020, there are over 200 Burgerim locations in the United States, and over 50 international locations.

Controversies

In 2019, Burgerim faced controversy when it was reported that the company was facing financial difficulties and that many franchisees were struggling. The company's rapid expansion was cited as a factor in these difficulties.

See Also

• List of hamburger restaurants
• Fast food restaurant
• Franchising