Burts bees

Burt's Bees is an American personal care products company that markets its products internationally. The company is a subsidiary of Clorox and specializes in products for personal care, health, beauty, and personal hygiene. Its products are distributed globally and are known for using all-natural ingredients. Burt's Bees' product line includes items such as lip balm, soaps, lotions, and shampoos. The brand emphasizes environmental sustainability and responsible sourcing of ingredients.

History

Burt's Bees was founded in 1984 in Maine, by Roxanne Quimby and Burt Shavitz, a beekeeper from whom the company gets its name. The company started by selling candles made from beeswax before expanding into personal care products. The brand gained popularity for its commitment to natural products and sustainability. In 2007, Burt's Bees was acquired by Clorox for $925 million, a move that expanded its distribution and product line but also raised questions about the brand's commitment to its original environmental and ethical values.

Products

Burt's Bees offers a wide range of personal care products, including:

• Lip Care: The brand's original product, lip balm, remains one of its most popular items. Burt's Bees lip balm comes in various flavors and formulations, including beeswax and other natural ingredients.
• Skin Care: The company's skincare line includes cleansers, moisturizers, toners, and treatments designed for different skin types and concerns, all formulated with natural ingredients.
• Body Care: Burt's Bees body care products range from soaps and body washes to lotions and creams, focusing on natural hydration and nourishment.
• Baby Care: The brand also offers products specifically designed for babies, including shampoos, washes, and diaper rash ointments, emphasizing gentle, natural ingredients.

Sustainability and Ethical Practices

Burt's Bees is committed to sustainability and ethical practices in its operations and supply chain. The company focuses on responsible sourcing of ingredients, minimal packaging, and recycling programs. It also aims to reduce its carbon footprint and water usage in manufacturing processes.

Controversies

Despite its commitment to natural ingredients and environmental sustainability, Burt's Bees has faced criticism, particularly after its acquisition by Clorox. Some consumers and environmental advocates have questioned whether the brand can maintain its ethical standards while being owned by a large corporation known for chemical-based products.

See Also

• Natural product
• Sustainable business
• Clorox
• Personal care product