Business Insider
Overview[edit | edit source]
Business Insider is an American financial and business news website founded in 2007. It is known for its fast-paced and comprehensive coverage of business, technology, and financial news. The platform provides a mix of original reporting and aggregation of news from other sources, making it a popular destination for readers interested in the latest developments in the business world.
History[edit | edit source]
Business Insider was launched in 2007 by Kevin P. Ryan, Dwight Merriman, and Henry Blodget. Initially, it focused on financial and business news, but over time, it expanded its coverage to include technology, politics, and lifestyle topics. The site gained popularity for its engaging and often provocative headlines, as well as its use of slideshows and other multimedia content.
Ownership[edit | edit source]
In 2015, Business Insider was acquired by the German media company Axel Springer SE. This acquisition allowed Business Insider to expand its international presence and increase its resources for investigative journalism and in-depth reporting.
Content and Features[edit | edit source]
Business Insider offers a variety of content, including:
- News Articles: Covering the latest developments in business, finance, and technology.
- Opinion Pieces: Featuring insights and analysis from industry experts and thought leaders.
- Multimedia Content: Including videos, podcasts, and interactive graphics.
- Insider Intelligence: A premium research service providing in-depth analysis and data on various industries.
Business Model[edit | edit source]
Business Insider operates on a freemium model, offering free access to most of its content while providing additional features and exclusive articles to subscribers of its premium service, Business Insider Prime.
Global Reach[edit | edit source]
Business Insider has expanded its reach globally, with editions in several countries, including the UK, Australia, and India. This international expansion has allowed the platform to cater to a diverse audience and cover global business trends and events.
Criticism and Controversies[edit | edit source]
Like many media outlets, Business Insider has faced criticism over its editorial practices, including accusations of sensationalism and clickbait headlines. However, it continues to be a widely read and influential source of business news.
Related pages[edit | edit source]
Business Insider 2023 Logo
Business Insider Color Logo
Business Insider Logo
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