Butterball

Butterball plant, Longmont, CO IMG 5214

Butterball is a brand of turkey and other poultry products produced by Butterball LLC, which is one of the largest producers of turkey products in the United States. The company's headquarters are located in Garner, North Carolina. Butterball has become synonymous with turkey, offering a wide range of fresh and frozen whole turkeys, turkey breasts, ground turkey, and turkey sausages among other products. The brand is recognized for its quality, taste, and reliability, making it a popular choice for holiday meals, especially Thanksgiving and Christmas.

History

The Butterball brand was introduced in the 1950s by Ada Walker of Wyoming, Ohio. The name "Butterball" was originally a trademark for their plump, broad-breasted turkeys. In 1954, Leo Peters purchased the Butterball name and expanded the brand. The company underwent several ownership changes over the years. In 2006, Butterball LLC was formed when Carolina Turkeys acquired the Butterball brand from ConAgra Foods. Today, Butterball LLC operates as a joint venture between Maxwell Farms, LLC, and Seaboard Corporation.

Products

Butterball offers a wide variety of turkey products, including:

• Whole turkeys (fresh and frozen)
• Turkey breasts
• Ground turkey
• Turkey sausages
• Turkey burgers
• Deli meats

These products are marketed for their versatility in cooking, ranging from traditional holiday meals to everyday dishes. Butterball also provides gluten-free and organic options, catering to a wide range of dietary needs and preferences.

Cooking and Preparation

Butterball is well-known for its Turkey Talk-Line, a hotline that provides expert advice on turkey preparation and cooking. Launched in 1981, the Turkey Talk-Line helps thousands of consumers every holiday season with tips on thawing, brining, roasting, and carving turkeys. This service has become a significant part of the Butterball brand's identity, emphasizing customer service and support.

Sustainability and Animal Welfare

Butterball is committed to sustainable practices and animal welfare. The company has implemented various initiatives to reduce its environmental impact, including water conservation, energy efficiency, and waste reduction programs. Butterball also adheres to guidelines for the humane treatment of turkeys, ensuring that its farming and production processes meet ethical standards.

Controversies

Like many companies in the poultry industry, Butterball has faced criticism and controversies related to animal welfare. There have been instances where the company was scrutinized for the treatment of turkeys in its supply chain. Butterball has responded to these concerns by reinforcing its commitment to animal welfare and making improvements in its operations and oversight.

Conclusion

Butterball LLC remains a leading name in the turkey industry, known for its quality products and services like the Turkey Talk-Line. Despite facing challenges, the company continues to focus on sustainability, animal welfare, and customer satisfaction, making it a staple in American households, particularly during the holiday season.