Cadbury Creme Egg

Creme Egg new packaging (Canada)

Creme Egg car

Cadbury Crème de la Creme Egg Cafe (cropped)

Cadbury-Caramel-Egg-Whole-&-Split

Cadbury Creme Egg is a confectionery product produced by Cadbury, a British multinational confectionery company wholly owned by Mondelez International since 2010. It is well known for its unique egg shape, chocolate shell, and fondant filling that mimics the albumen and yolk of a soft-boiled egg. The Cadbury Creme Egg has become an iconic treat, especially popular during the Easter season, though it is available all year round in some markets.

History

The Cadbury Creme Egg was introduced in 1963 under the name Fry's Creme Egg, named after the Fry's brand which was merged with Cadbury's in 1919. The product was rebranded as "Cadbury Creme Egg" in 1971, coinciding with a change in the recipe and packaging. The introduction of the Cadbury Creme Egg marked a significant innovation in the confectionery market, combining the brand's signature milk chocolate with a sweet, creamy filling designed to resemble the inside of a real egg.

Description

The standard Cadbury Creme Egg consists of a thick milk chocolate shell, housing a white and yellow fondant filling. The white fondant represents the egg white, while the yellow fondant mimics the egg yolk. The eggs are produced in various sizes, but the most common is approximately the size of a real chicken egg. Over the years, Cadbury has introduced several variations of the Creme Egg, including different fillings and chocolate types to cater to diverse consumer preferences.

Production

The production process of the Cadbury Creme Egg involves molding the chocolate into two halves, which are then filled with the white and yellow fondant. The two halves are quickly joined together before the chocolate sets. This process ensures that each egg has a distinct yolk and white, similar to a real egg. The eggs are then wrapped in foil and packaged for sale.

Cultural Impact

The Cadbury Creme Egg has become deeply ingrained in popular culture, particularly in the UK, where it is synonymous with the Easter holiday. Cadbury has capitalized on this association through extensive marketing campaigns, including the famous "How do you eat yours?" slogan, which encouraged consumers to share their unique ways of enjoying the treat. The product has also inspired a wide range of merchandise, recipes, and even eating contests.

Controversies

Over the years, the Cadbury Creme Egg has been at the center of several controversies, primarily related to changes in the recipe and packaging. In 2015, Cadbury faced backlash from consumers after it was revealed that the recipe had been altered to include a cheaper chocolate mix. Additionally, the number of eggs in the standard pack was reduced from six to five, leading to accusations of "shrinkflation."

See Also

• Cadbury
• Easter eggs
• Confectionery