Cadbury Wispa

Cadbury Wispa is a popular chocolate bar produced by Cadbury. Introduced in the United Kingdom in 1981, it was seen as a new, innovative product due to its unique, aerated chocolate.

History

The Cadbury Wispa was initially launched in North East England in 1981, as a test market, but after a successful trial, it was introduced nationally in 1983. The chocolate bar was marketed with the tagline "Bite it and believe it". The Wispa was discontinued in 2003, but due to a strong campaign by fans, it was brought back in 2007.

Product Description

The Cadbury Wispa consists of milk chocolate that is aerated to create a bubbly texture. This is achieved by using a process that involves the infusion of gas into the chocolate during production. The result is a bar that is both light and satisfying, with a distinctive, melt-in-the-mouth feel.

Variations

Over the years, Cadbury has introduced several variations of the Wispa. These include the Wispa Gold, which features a layer of caramel, and the Wispa Biscuit, which includes a biscuit base. There is also the Wispa Hot Chocolate, a drinkable version of the chocolate bar.

Marketing and Popularity

The Cadbury Wispa has been the subject of several notable advertising campaigns. In the 1980s, it was promoted by well-known celebrities, including model Cindy Crawford and comedian Mel Smith. The relaunch in 2007 was accompanied by a campaign that capitalized on nostalgia, featuring references to the original advertisements.

The Wispa's popularity has endured, with the bar often appearing in lists of the UK's favourite chocolates. Its return in 2007 was met with widespread approval, demonstrating the enduring appeal of this unique chocolate bar.

See Also

• Cadbury Dairy Milk
• Cadbury Flake
• Cadbury Fudge