Campa cola

Campa Cola is a soft drink brand in India. Introduced in the 1970s by the Pure Drinks Group, it was a market leader until the 1990s when it lost its dominance to international brands such as Coca-Cola and PepsiCo.

History

Pure Drinks Group first introduced Campa Cola in the Indian market in the 1970s. The brand quickly gained popularity and became a household name. During the 1980s, Campa Cola held a significant market share in the Indian soft drink industry.

However, with the entry of multinational corporations like Coca-Cola and PepsiCo in the 1990s, Campa Cola's market share began to decline. Despite attempts to revive the brand, it could not regain its former glory.

Product Range

Campa Cola offered a range of soft drinks including cola, orange, and lemon flavors. The brand was known for its distinct taste, which was different from the international cola brands.

Cultural Impact

Campa Cola was more than just a soft drink in India. It was a part of the Indian pop culture during the 70s and 80s. The brand's advertisements were popular and often featured prominent Bollywood celebrities.

Revival Attempts

In the 2000s, there were several attempts to revive the Campa Cola brand. However, these attempts were not successful in capturing the market share that the brand once held.

See Also

• List of soft drink flavors
• List of soft drink producers
• History of soft drinks

References

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