Campari Group

Campari Group is an Italian company that specializes in the production and distribution of alcoholic beverages. It was founded in 1860 by Gaspare Campari in Novara, Italy. The company's portfolio includes over 50 brands, spanning across various categories such as spirits, wines, and soft drinks.

History

The Campari Group was established in 1860 by Gaspare Campari. He invented the recipe for the Campari aperitif, a bitter, red, liqueur, which is still in use today. The company expanded internationally in the early 20th century and is now one of the largest spirits companies globally.

Brands

The Campari Group owns a variety of brands, including Aperol, Wild Turkey, SKYY Vodka, and Grand Marnier. Each of these brands has a unique history and product line that contributes to the overall portfolio of the Campari Group.

Aperol

Aperol is an Italian aperitif originally created in 1919 by the Barbieri brothers. It is a key ingredient in the popular Aperol Spritz cocktail.

Wild Turkey

Wild Turkey is a brand of Kentucky straight bourbon whiskey. It is known for its high rye content and rich, spicy flavor.

SKYY Vodka

SKYY Vodka is an American brand of vodka that was first produced in 1992. It is quadruple distilled and triple filtered to ensure purity and smoothness.

Grand Marnier

Grand Marnier is a French brand of liqueur that blends fine cognacs with distilled essence of bitter orange. It is often used in cocktails and desserts.

Operations

The Campari Group operates in over 190 countries, with a significant presence in Europe and the Americas. The company's strategy focuses on premiumization and innovation, with a strong commitment to marketing and communication.

See also

• List of Italian companies
• Alcoholic drink
• Distilled beverage