Campbell's Kids

Campbells' Soups (3093574892)

Campbell's Kids are a series of advertising characters used in the marketing of Campbell Soup Company products. These characters were first created by Grace Drayton in 1904 and have since become iconic figures in American advertising.

History

The Campbell's Kids were introduced in 1904 by illustrator Grace Drayton. Drayton's drawings featured chubby-cheeked children with cherubic faces, which quickly became popular. The characters were initially used in print advertisements and later appeared in various forms of media, including television commercials and merchandise.

Design and Characteristics

The Campbell's Kids are characterized by their round faces, rosy cheeks, and playful expressions. They are often depicted wearing simple, old-fashioned clothing, which adds to their nostalgic appeal. Over the years, the design of the Campbell's Kids has evolved, but they have consistently maintained their distinctive look.

Cultural Impact

The Campbell's Kids have had a significant impact on American culture and advertising. They are considered one of the earliest examples of successful brand mascots. The characters have been featured in a wide range of promotional materials, including posters, calendars, and collectible items. Their enduring popularity has made them a recognizable symbol of the Campbell Soup Company.

Merchandise

Throughout the years, the Campbell's Kids have been featured on various types of merchandise. Collectors can find items such as dolls, figurines, and kitchenware adorned with the iconic characters. These collectibles are highly sought after by fans and collectors of advertising memorabilia.

Modern Usage

While the Campbell's Kids are not as prominently featured in modern advertising as they once were, they continue to be an important part of the Campbell Soup Company's brand identity. The characters occasionally appear in special promotions and nostalgic advertising campaigns.

See Also

• Campbell Soup Company
• Grace Drayton
• Advertising mascots
• Brand mascots