Central Office of Information

Central Office of Information

The Central Office of Information (COI) was a UK government department responsible for coordinating and managing the government's communication and marketing activities. It operated from 1946 to 2012, playing a crucial role in disseminating information to the public and promoting government initiatives.

History

The COI was established in 1946 as part of the post-World War II reconstruction efforts. Its primary objective was to provide a centralized approach to government communication, ensuring consistent messaging and effective dissemination of information. Over the years, the COI evolved to adapt to changing communication technologies and strategies.

Functions and Responsibilities

The COI had several key functions and responsibilities. It acted as a central hub for government advertising campaigns, producing and distributing various forms of media, including television and radio commercials, print advertisements, and online content. The department also provided strategic advice and guidance to government departments on communication and marketing matters.

Achievements

Throughout its existence, the COI achieved numerous notable accomplishments. It successfully launched and managed several high-profile campaigns, such as the "Drink Driving Kills" campaign, which significantly contributed to reducing drink-driving incidents in the UK. The COI also played a crucial role in promoting public health initiatives, raising awareness about important issues such as smoking cessation and healthy eating.

Closure and Legacy

In 2012, the UK government decided to close the COI as part of its cost-cutting measures. The closure led to a shift in government communication strategies, with a greater emphasis on digital and online platforms. However, the COI's legacy continues to influence government communication practices, with many of its principles and approaches still being utilized today.

See Also

• Government Communication Service
• Public Relations
• Advertising