Cereal Partners Worldwide

Cereal Partners Worldwide

Cereal Partners Worldwide (CPW) is a joint venture between Nestlé and General Mills, two of the world's largest food companies. Established in 1991, CPW specializes in the production and marketing of breakfast cereals.

History

CPW was formed with the aim of combining the expertise and resources of Nestlé and General Mills to create a global leader in the breakfast cereal industry. The joint venture brought together Nestlé's extensive knowledge in nutrition and General Mills' expertise in cereal manufacturing and marketing.

Products

CPW offers a wide range of breakfast cereals that cater to different tastes and nutritional needs. Some of their popular brands include:

• Nestlé Fitness: A brand focused on providing nutritious cereals for a healthy lifestyle.
• Nestlé Chocapic: A chocolate-flavored cereal loved by children and adults alike.
• Nestlé Cheerios: A classic cereal known for its distinctive "O" shape and heart-healthy benefits.
• General Mills Lucky Charms: A cereal featuring colorful marshmallow shapes that have become iconic.

CPW also produces cereals tailored to local preferences in various countries around the world.

Sustainability Initiatives

CPW is committed to sustainable practices throughout its operations. The company focuses on reducing its environmental impact, promoting responsible sourcing of ingredients, and supporting local communities. CPW has implemented initiatives such as:

 : CPW encourages consumers to recycle their cereal boxes and promotes recycling programs in partnership with local authorities.

CPW works closely with farmers and suppliers to ensure the responsible sourcing of ingredients, including sustainable farming practices and fair trade partnerships.

CPW actively engages with local communities through various initiatives, such as supporting educational programs and providing nutritional education.

Partnerships and Collaborations

CPW collaborates with various organizations and institutions to further its sustainability goals and promote healthy eating habits. Some notable partnerships include:

• World Wildlife Fund (WWF): CPW works with WWF to promote sustainable agriculture and protect biodiversity.
• International Food Information Council (IFIC): CPW collaborates with IFIC to provide science-based information on nutrition and health to consumers.