ChowNow
An overview of ChowNow, an online food ordering platform
Overview[edit | edit source]
ChowNow is an online food ordering platform that provides restaurants with the tools to offer online ordering directly from their own websites, social media pages, and through the ChowNow app. Founded in 2011, ChowNow aims to empower local restaurants by providing them with the technology to compete with larger chains and third-party delivery services.
History[edit | edit source]
ChowNow was established in 2011 by Christopher Webb and Eric Jaffe. The company was created to address the challenges faced by local restaurants in managing online orders and to provide a more cost-effective solution compared to other third-party delivery services.
Features[edit | edit source]
ChowNow offers a variety of features designed to enhance the online ordering experience for both restaurants and customers. These include:
- Customizable Ordering System: Restaurants can integrate ChowNow's ordering system into their existing websites and social media pages, allowing customers to place orders directly.
- Mobile App: The ChowNow app is available for both iOS and Android devices, providing a convenient way for customers to order food on the go.
- Marketing Tools: ChowNow provides restaurants with marketing tools to help them reach more customers and increase their online presence.
- Customer Insights: Restaurants have access to data and analytics to better understand their customers' preferences and ordering habits.
Business Model[edit | edit source]
ChowNow operates on a subscription-based model, charging restaurants a monthly fee for access to its platform and services. This model contrasts with the commission-based fees charged by many other food delivery services, which can be a significant cost for restaurants.
Impact on Restaurants[edit | edit source]
ChowNow's platform has been particularly beneficial for small and medium-sized restaurants that wish to maintain control over their customer relationships and branding. By using ChowNow, these restaurants can avoid the high commission fees associated with other third-party delivery services, thereby increasing their profit margins.
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