Cision

Cision

Cision is a global public relations and earned media software company and services provider. It is known for its media monitoring, media list building, and press release distribution services. Cision's software is widely used by public relations professionals to manage their media relations and communications strategies.

History

Cision was founded in 1867 as "Observer," a Swedish company that provided media monitoring services. Over the years, it expanded its services and geographical reach, eventually becoming a leading provider of PR software and services. In 2007, Observer rebranded as Cision.

In 2014, Cision merged with Vocus, another PR software company, to form a larger entity under the Cision name. This merger allowed Cision to expand its capabilities and market presence. In 2017, Cision went public on the New York Stock Exchange under the ticker symbol "CISN."

Services

Cision offers a range of services designed to help public relations professionals manage their media outreach and communications efforts. These services include:

• Media Monitoring: Cision provides tools to track media coverage across various platforms, including print, online, and broadcast media. This allows PR professionals to measure the impact of their campaigns and monitor brand mentions.

• Media Database: Cision maintains a comprehensive database of media contacts, which PR professionals can use to build targeted media lists for their campaigns.

• Press Release Distribution: Cision offers press release distribution services that allow organizations to disseminate their news to a wide audience, including journalists, bloggers, and influencers.

• Analytics and Reporting: Cision's software includes analytics tools that help users measure the effectiveness of their PR efforts, track engagement, and generate reports.

Technology

Cision's platform is built on advanced technology that integrates various aspects of media relations and communications. The platform uses artificial intelligence and machine learning to enhance its media monitoring capabilities and provide insights into media trends and audience engagement.

Acquisitions

Cision has acquired several companies to enhance its offerings and expand its market reach. Notable acquisitions include:

• PR Newswire: Acquired in 2016, PR Newswire is a leading press release distribution service that expanded Cision's distribution capabilities.

• TrendKite: Acquired in 2019, TrendKite is a media monitoring and analytics company that enhanced Cision's analytics offerings.

Impact on Public Relations

Cision has significantly impacted the field of public relations by providing tools that streamline media relations and enhance the ability of PR professionals to measure the impact of their work. Its comprehensive platform allows for more efficient management of media outreach and provides valuable insights into media trends and audience engagement.

Also see

• Public Relations
• Media Monitoring
• Press Release
• Analytics