Citra (drink)

Citra (drink) is a clear, lemon and lime-flavored soda that was introduced by The Coca-Cola Company in the early 1990s. It was part of the company's global campaign to introduce new beverages to expand its market share. Citra was marketed as a caffeine-free, low-sodium alternative to traditional sodas, targeting health-conscious consumers.

History

Citra was first launched in the United States in 1992. The drink was initially test-marketed in several regions before being rolled out nationally. Despite a significant marketing push, Citra failed to gain a substantial market share and was eventually discontinued in the U.S. in 2004. However, the brand continues to be sold in some international markets, including parts of Asia and Latin America.

Product Description

Citra is a carbonated soft drink that combines the flavors of lemon and lime. It is clear in color and is sold in both cans and bottles. The drink is caffeine-free and has a lower sodium content compared to other sodas. The taste of Citra is often described as crisp and refreshing, with a balance of sweet and tart flavors.

Reception and Legacy

While Citra did not achieve significant success in the U.S., it has maintained a cult following among soda enthusiasts. The brand's discontinuation led to online petitions and social media campaigns calling for its return. In some international markets, Citra continues to be a popular choice among consumers.

See Also

• List of Coca-Cola brands
• Coca-Cola
• Soft drink