Clackers cereal

Clackers Cereal is a discontinued breakfast cereal that was produced by the General Mills company in the United States during the 1960s and 1970s. The cereal was known for its unique shape, which resembled a pair of clacking balls or "clackers", a popular toy during the same period.

History

General Mills, a multinational manufacturer and marketer of branded consumer foods, introduced Clackers Cereal in 1968. The cereal was marketed as a fun and exciting new breakfast option for children, with its unique shape and playful name. Despite its initial popularity, Clackers Cereal was discontinued in the late 1970s.

Product Description

Clackers Cereal consisted of sweetened, grain-based balls that were designed to resemble the popular toy of the same name. The cereal was available in a variety of flavors, including original and cinnamon. Each box of Clackers Cereal also contained a small toy or prize, a common marketing tactic used by cereal companies during this period.

Legacy

Despite its discontinuation, Clackers Cereal has remained a nostalgic favorite among those who grew up during the 1960s and 1970s. The cereal is often remembered for its unique shape and the fun toys that came in each box. Today, original boxes of Clackers Cereal are considered collectible items and can often be found on auction sites.

See Also

• List of breakfast cereals
• General Mills
• History of breakfast cereals