Close-Up

Close-Up is a brand of toothpaste that was launched by Unilever in 1967. It was the first gel toothpaste in the world. The brand is marketed worldwide by Unilever and licensed since 2003[1] for North America to Church & Dwight.

History

The brand was launched in 1967 by Unilever. The product was first of its kind to be launched and positioned as a gel toothpaste. The brand was later licensed to Church & Dwight in 2003 for the North American market.

Product

Close-Up toothpaste is available in various flavors such as peppermint splash, cinnamon flavor and many more. The product is known for its unique gel formulation that has been a hit among the consumers since its launch. The toothpaste contains fluoride for protection against cavities. The product also contains mouthwash that helps to keep breath fresh for a long time.

Marketing

Close-Up has been known for its innovative marketing strategies. The brand has always positioned itself as a youth-oriented product. The brand's marketing campaigns have always focused on the aspect of attraction between people. The brand's tagline "Get Close-Up" is a testament to this fact.

See also

• List of toothpaste brands
• Unilever
• Church & Dwight

References

Close-Up Resources
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