Close-Up
Close-Up is a brand of toothpaste that was launched by Unilever in 1967. It was the first gel toothpaste in the world. The brand is marketed worldwide by Unilever and licensed since 2003[1] for North America to Church & Dwight.
History[edit | edit source]
The brand was launched in 1967 by Unilever. The product was first of its kind to be launched and positioned as a gel toothpaste. The brand was later licensed to Church & Dwight in 2003 for the North American market.
Product[edit | edit source]
Close-Up toothpaste is available in various flavors such as peppermint splash, cinnamon flavor and many more. The product is known for its unique gel formulation that has been a hit among the consumers since its launch. The toothpaste contains fluoride for protection against cavities. The product also contains mouthwash that helps to keep breath fresh for a long time.
Marketing[edit | edit source]
Close-Up has been known for its innovative marketing strategies. The brand has always positioned itself as a youth-oriented product. The brand's marketing campaigns have always focused on the aspect of attraction between people. The brand's tagline "Get Close-Up" is a testament to this fact.
See also[edit | edit source]
References[edit | edit source]
Close-Up Resources | ||
---|---|---|
|
|
Translate to: East Asian
中文,
日本,
한국어,
South Asian
हिन्दी,
Urdu,
বাংলা,
తెలుగు,
தமிழ்,
ಕನ್ನಡ,
Southeast Asian
Indonesian,
Vietnamese,
Thai,
မြန်မာဘာသာ,
European
español,
Deutsch,
français,
русский,
português do Brasil,
Italian,
polski
Navigation: Wellness - Encyclopedia - Health topics - Disease Index - Drugs - World Directory - Gray's Anatomy - Keto diet - Recipes
Search WikiMD
Ad.Tired of being Overweight? Try W8MD's physician weight loss program.
Semaglutide (Ozempic / Wegovy and Tirzepatide (Mounjaro) available.
Advertise on WikiMD
WikiMD is not a substitute for professional medical advice. See full disclaimer.
Credits:Most images are courtesy of Wikimedia commons, and templates Wikipedia, licensed under CC BY SA or similar.Contributors: Prab R. Tumpati, MD