Clunk Click Every Trip
Clunk Click Every Trip is a public safety campaign that originated in the United Kingdom during the 1970s. The campaign was designed to encourage the use of seat belts in vehicles, a practice that was not widely adopted at the time. The phrase "Clunk Click Every Trip" refers to the sound made by the seat belt buckle when it is fastened (the "clunk") and the locking mechanism of the belt (the "click").
History[edit | edit source]
The Clunk Click Every Trip campaign was launched by the Royal Society for the Prevention of Accidents (RoSPA) in 1971. The campaign was supported by the UK government and was part of a wider effort to improve road safety in the country. The campaign was named after the distinctive sound made by a seat belt when it is fastened.
Impact[edit | edit source]
The Clunk Click Every Trip campaign had a significant impact on public attitudes towards seat belt use in the UK. Prior to the campaign, seat belt use was not widespread, and many drivers and passengers did not see the need to wear them. The campaign helped to change these attitudes and led to an increase in seat belt use.
In addition to changing public attitudes, the Clunk Click Every Trip campaign also led to changes in the law. In 1983, the UK government made it a legal requirement for drivers and front seat passengers to wear seat belts. This law was later extended to include all passengers in 1991.
Legacy[edit | edit source]
The Clunk Click Every Trip campaign is considered a landmark in public safety campaigning. It is often cited as an example of how effective public safety campaigns can be in changing attitudes and behaviours. The campaign's slogan is still widely recognised in the UK, and the phrase "Clunk Click Every Trip" is often used to remind people of the importance of wearing a seat belt.
See also[edit | edit source]
- Seat belt legislation in the United Kingdom
- Road safety in the United Kingdom
- Royal Society for the Prevention of Accidents
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